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Mobility as a Service

First Annual Survey of MaaS in the UK, A4, 40 pages
ISBN: 978-1-89965-08-28

By Landor LINKS

£99 - £199 + VAT in stock

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This report is a special publication from Landor LINKS which since 1989, have provided relevant, timely and independent high quality information, analysis and networking for the transport sector. 

The Landor LINKS Annual Survey of Mobility as a Service is based on a survey of transport professionals conducted by Landor LINKS in June 2017 with additional interviews, submissions and case studies from transport professionals in the UK and beyond.

Prepared for Landor LINKS by Beate Kubitz as an industry evidence report prior to discussion at Smarter Travel LIVE! 2017.

  • Practitioner's views on the future
  • Innovation case studies
  • Industry framework and regulatory issues
  • Potential implementation models


It’s a year since Transport Systems Catapult published its influential report Mobility as a Service: Exploring the Opportunity for Mobility as a Service in the UK. This was the first attempt to define Mobility as a Service and explore its potential impact in Britain.

The MaaS concept has been developed and refined internationally over the last few years as a logical and desirable next step in the delivery of integrated user-centric multi-modal transport services to individual travellers.

In the past twelve months, interest in and enthusiasm for Mobility as a Service has escalated. Transport practitioners surveyed for this report overwhelmingly view MaaS as an opportunity and anticipate positive impacts.

Over the past year, there have been numerous conferences and further publications on Mobility as a Service. These have debated the definition, conceptualisation, functions, elements and operators of Mobility as a Service.

MaaS in the UK, is however, no longer just theoretical.

London’s approach to the total transport system management, presentation and purchase by consumers has continued to evolve, whilst Transport for West Midlands is working with Whim on a platform based app – with integrated journey planning and payment. Transport for Greater Manchester begins work on a transport authority commissioned MaaS provider this month.

Simultaneously, data-driven app-based mobility services are being developed by companies to solve particular travel problems or offer services to niche markets. These range from reducing employee parking requirements with ride sharing by Faxi for Santander in Milton Keynes, to flexible shared commuter transport by Slide in Bristol or the projects to provide shared electric bikes and car club vehicles as part of Exeter’s approach to congestion.

These projects, and others, demonstrate the potential for digital platforms to provide solutions to tricky transport problems – from providing efficient community transport to reducing congestion or improving air quality, and most importantly develop the options and choices of transport from a user’s point of view.

The path, however, is not smooth. Of the professionals surveyed for this report, only a minority think that their organization has a moderate or better readiness for MaaS and even fewer are actively engaged in developing MaaS projects. They rate the biggest barriers to MaaS as political will, lack of resources and inertia because of investment in existing systems. Other challenges are the attitudes of individual modal providers and the need for agreed common platforms.

Diverse approaches risk embedding fragmented offerings. Whilst newer transport operators are launching with a full suite of digital functionality, existing public transport must respond whilst also continuing to work traditionally to meet their public service remits. Whilst most operators have made efforts to add elements of digital services, past experience of integration suggest that full integration with digital platforms will not be straightforward.

Meanwhile, new service providers and transport options are emerging all the time.

There is the potential for slick apps and multiple services to be concentrated at the urban core, where the commercial returns are clearer, whilst poorer and less dense areas struggle with declining options. There are no plans for nationwide services at present – a possible auger of a patchwork of provision in the future.

This is a period of experimentation. It is an exciting time, which will shape how MaaS evolves and whether it becomes a force for social and environmental good.

This report is designed to act as a ‘pulse take’ and synoptic view of emerging issues. We hope it helps all those who recognise the significance of this journey.

Beate Kubitz
MaaS Report Author


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