Arriva Scotland West is putting a friendly face to its latest marketing campaign by featuring local bus users as ‘model passengers’ on posters, timetables and other literature. The photos showing local people on their day to day journeys are now being incorporated into posters, timetables, leaflets and bus display vinyls for use across the region. The group says they convey a real sense of community spirit and show the importance of buses in people’s lives....
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