Brighton &?Hove’s successful ‘I’m on the bus’ campaign, featuring endorsements of the benefits of bus travel by real life bus passengers has been copied in another seaside town, by Blackpool Transport.
Using outsize images and slogans as to why they travel by bus, five double deck buses operating on Blackpool Transport’s Metro Coastlines line 11 are now seeking to tempt more motorists out of their cars. The company claims that, as well as a leaflet drop to...
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