The moving image

Gothenburg's folding advert illustrates how to beat traffic congestion

The Swedish city of Gothenburg is undergoing an intense development phase. In the coming 20 years, the city’s population will grow by almost a third. The construction period will entail major challenges, including congested roads and heavy queues in rush hour. 

Public transit agency Västtrafik wants to tell people about the problems and show that public transport is part of the solution. Lars Backström, CEO of Västtrafik, says: “The traffic situation will be...

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