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Sustrans launches Pedal Perks in Belfast

Patrick McDonnell
13 June 2017
Colin Neill of Hospitality Ulster, Pamela Grove-White of Sustrans and Robert Bell, owner of SD Bells café in East Belfast launch the Pedal Perks cycling loyalty scheme
Colin Neill of Hospitality Ulster, Pamela Grove-White of Sustrans and Robert Bell, owner of SD Bells café in East Belfast launch the Pedal Perks cycling loyalty scheme

 

Sustrans Northern Ireland has launched a loyalty scheme designed to encourage more people to cycle to local shops and cafés in East Belfast.

The ‘Pedal Perks’ initiative is part of the £3.8m (€4.4m) European CHIPS project, which aims to reduce car traffic and promote sustainable transport such as cycling on the Comber Greenway to commuters and local residents.

“People, not cars. spend money,” said Pamela Grove, Sustrans’ active travel officer,...

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