Bus industry lobby group Greener Journeys has published details of four behaviour change projects, collectively known as the ‘Greener Journeys Lab’, that it is funding to try and effect modal switch from car to bus.
One of the pilots, based in Sheffield, is based on the hypothesis that drivers are more susceptible to consider alternatives modes of transport “when the irritations of taking the car are at the top of their minds”. Teams of workers were therefore dispatched...
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