TThe Driver and Vehicle Licensing Agency (DVLA) has launched a national Vehicle Excise Duty (VED) campaign. ‘Nobody Wins’ reminds motorists of the importance of taxing vehicles on time.
The campaign introduces a fresh creative concept led by ‘Clampy’, a down-on-his-luck talking wheel clamp. The ads focus on the disruption and consequences felt by drivers who have their vehicle clamped for failing to tax it.
By giving ‘Clampy’ a personality, the creatives seek...
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