Clear safety standards and honest marketing needed for self-driving cars

ITS UK responds to government consultations on automated vehicles

Mark Moran
05 September 2025
Max Sugarman
Max Sugarman

 

Intelligent Transport Systems UK says there is a need for both robust safety principles and accurate marketing to build public confidence in automated vehicles (AVs).

ITS UK has published its responses to two Department for Transport consultations on the regulation of AVs

The first consultation on a Statement of Safety Principles (SoSP) proposes a framework to ensure AVs operate at a level of safety equivalent to – or better than – that of a careful and competent human...

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