Stagecoach’s luxury bus service to offer railway-style guarantees

Souter is aiming to attract middle class users onto his buses with Goldline

Souter is aiming to attract middle class users onto his buses with Goldline

STAGECOACH HAS launched a new premium bus service concept that will make extensive use of rail industry-style performance statistics and customer service pledges in an effort to woo car users onto its network.

The £2m trial of the concept, marketed under a new ‘Goldline’ brand, was launched this week by the group in Perth. There are plans to roll the new product out to key locations across the UK if it proves a success.

Passengers using the Goldline service will benefit from...