Nearly nine out of ten traffic technology experts believe that more needs to be done to explain the benefits of intelligent transport systems (ITS) to the general public.
In a survey of ITS (UK) members, 87% of those who answered said they thought raising awareness would help sell the case to decision-makers to fund technology rather than infrastructure solutions.
Respondents pointed out the value of understanding in regard to journey planning and also when it comes to recruiting the next...
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