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Drivers ask advertising watchdog to investigate speed camera claims

11 March 2013
 

The Advertising Standards Authority has been asked to investigate whether an advert for average speed cameras exaggerates their effectiveness at reducing killed and serious injuries.

The Alliance of British Drivers has lodged a complaint against an advert for Vysionics’ SPECS camera system that has appeared in recent editions of Local Transport Today.

Under the heading “What do we deliver?” the advert states: “SPECS installations on average reduce KSIs by...

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