EVolution is a news, intelligence and analysis service dedicated to the emerging business of supporting electric and hydrogen-fuelled vehicles.

Kids want to drive electric vehicles… or custard powered cars… or ride kangaroos!

LV= General Insurance and its electric car division ElectriX explore children's ideas for saving the planet

Mark Moran
26 October 2022
V= General Insurance and ElectriX joined forces with toy car manufacturer Little Tikes to give the iconic Cozy Coupe toy car a one-off electric makeover


Children are keen to see their parents make the switch to electric vehicles in order to save the planet. A new survey suggests kids interested in recycling, saving water, a switch to plant-based diets and reducing the use of plastic. On the other hand, such sensible thinking may be offset by many regarding kangaroos trampolines as viable modes of transport.

A key finding of the survey is that 54% of children want to buy an EV when they are older. The research also highlights that 51% of...

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