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Cover Story: Issue Issue 22 7 Jul 2011

Time to forget modes... the future is in the Mobility Mix

Today’s customers have a new attitude to their travel choices. Offering “combined-mobility” across the modes can persuade people away from the private car. So what are the ingredients in this new mix, and who should take the lead on serving them up?

Peter Stonham

The International Union of Public Transport has just produced a position paper challenging it 3,000-plus member authorities in 92 countries, to consider becoming “real mobility providers,” and promoting the joint mobility of public transport in combination with other modes like car-sharing, taxis and cycling.

It is a significant moment for traditional public transport companies, as they decide where their future business prospects lie. If they do not rise to this challenge, there...

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Your Comments:

8 Jul 2011

In a culture where Web 3.0 is dawning and where there's interconnectivity between all sorts of things it's really important for UK public transport operators and transport authorities and Government to think 'outside the box'. We need to be seeing many more tie-ups between PT operators and car clubs in cities where PT is good; we need to be seeing much more effort by transport authority planners to engage with the taxi industry and think in terms of taxibuses for areas which cannot be served by core bus routes (see article by Kris Beuret in this issue of New Transit); and we need to be seeing more payment / loyalty tie-ups: adoption of Ice card by Arriva and Stagecoach is a step in the right direction here

John Austin

8 Jul 2011

The Association of Transport Coordinating Officers asked me to address their recent Summer Conference in Brighton on the subject of growing bus patronage in the current environment. As no more cash is likely from central government, I pointed delegates to various mobility solutions being pioneered in Scotland (see the Carplus Developing Car Clubs In Scotland programme, with car club members using the bus more) and in Yorkshire & Humberside, where the Good Days Project of Inclusion North is leading to more adults with learning difficulties dropping the Council day care minibus in favour of the bus. The fact is that £79 billion was spent by UK households in 2009 on transport (Household Expenditure Survey) - just a small slice of that will buy a lot of non-car travel. I finished by suggesting ATCO should re-title itself the Association of Travel Coordinating Officers.

Richard Armitage