Time to forget modes... the future is in the Mobility Mix
Today’s customers have a new attitude to their travel choices. Offering “combined-mobility” across the modes can persuade people away from the private car. So what are the ingredients in this new mix, and who should take the lead on serving them up?
The International Union of Public Transport has just produced a position paper challenging it 3,000-plus member authorities in 92 countries, to consider becoming “real mobility providers,” and promoting the joint mobility of public transport in combination with other modes like car-sharing, taxis and cycling.
It is a significant moment for traditional public transport companies, as they decide where their future business prospects lie. If they do not rise to this challenge, there...