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The National Bus Strategy (NBS) included detailed references to ambitions and proposals for simpler and more affordable fares, saying that fares policy should be an integral part of BSIPs. 'Simpler and more affordable fares attract passengers. They are an investment not just in transport but in town centres, social inclusion and a greener future', noted the NBS.

The NBS also encourages authorities and operators 'to achieve seamless, integrated local ticketing between operators and across different public transport modes'.

Ticketing technology, when combined with well-designed fare structures, offers real potential to boost passenger numbers on rural bus routes. The most successful examples are those where routes and timetables are planned not only to serve people who rely on buses, but also to attract new users by offering a genuinely convenient and appealing alternative to other modes of transport.

Read more about fares and tickiting alternatives here

This webinar will look at how these ambitions are being developed in practice, and what next steps could and should be.

Chair: Marc Winsland, Principal Consultant (bus operations), Systra

Speakers:

Cathryn Jones, Director of Fares and Ticketing, Systra

Miriam Binsztok, Transport Coordination Service Manager, Cornwall Council

Bharat Pathania, Head of New Technologies, Midlands Connect

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