In the United Kingdom, the ‘Bus Back Better’ National Bus Strategy means that mobility operators are being called upon to introduce more efficient and more appealing services. 

The core of this initiative revolves around multi-operator planning and data integration. To successfully deliver and maintain improved bus services, cities and operators must fully understand their systems as they exist today – and the way their passengers use them. 

The Bus Back Better initiative, which launched earlier in the year, requires Local Authorities, Transport Operators and Technology Suppliers to work together.

With hardware, mobile applications, and back-office systems that vary widely between the different parties, this will be a challenge.

• how to successfully deliver and maintain improved bus services

• how cities and operators can fully understand their systems as they exist today

• how cities can understand their passengers' wants and needs, and how they use existing services

Chair: Beate Kubitz, editor of the UK MaaS survey, Foundation for Integrated Transport fellow, and associate lecturer, University of Hertfordshire

Speakers include:

Guy Sutherland, Bid & Technical Sales Manager, UrbanThings

Chris Hillcoat, Programme Lead for personal mobility, Solent Future Transport Zone

Sheryll Ricketts, Solutions Consultancy Lead, Littlepay

Mike Bartram, Bus Policy Advisor, Transport Focus

Register here