Managing travel demand: communications, engagement and solutions
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Managing travel demand: communications, engagement and solutions

Webinar: 14:30 - 15:45

16 Jul 2020

Training course

** Last chance to book **

The lockdown caused a dramatic reduction in travel demand, especially for vehicle and public transport trips. But as lockdowns ease, travel demand by all modes in England rose this week, and car traffic volumes have started to climb from the low point seen between late March and mid-April, according to data released by the Department for Transport. 

But, if we act in time, could a permanent change to more sustainable travel demand strategies be locked in permanently?

The DfT has allocated £250m to local authorities in England to 'cement cycling and walking habits'. It expects that work will begin 'at pace' on making space for physically distancing and walking, widening pavements, closing roads to through traffic and installing segregated cycle lanes.

The transport sector needs to understand the rapid changes taking place in the attitudes of transport users and the implications for their future travel choices, and how to lock in the emergency changes requested by the DfT over the long-term.

Local authorities also need to respond to the use of different travel modes by different people, and by workers in different sectors of the economy, at different times during the day as physical distancing becomes an established pattern. 

This webinar will explore:

  • The role of travel behaviour marketing communications   learning from major disruptions

  • Travel demand management and direct engagement  practical advice on working with business, schools and other organisations

  • Operational travel demand management solutions – spreading the demand for travel

Register here

Note: the link above is for delegate registration only: speakers will be sent a personal joining link

Speakers include:

Jon Foley, Director, In the Round

Jonathan Foster-Clark, senior transport strategy adviser, Atkins

Fiona Burton, Client Partner, The Leith Agency

Deborah Fox, Head of Demand Management, TfWM

Emily Herreras-Griffiths, Head of Travel Demand Management, TfL 

Followed by a panel discussion with speakers, and including Graham Banks, Travel Demand Manager, Transport for Greater Manchester

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