Charging options influence where EV drivers choose to shop

Retailers can attract customers by offering battery-supported ultra-fast charging, says ADS-TEC Energy

Retailers can attract customers by offering battery-supported ultra-fast charging, says German electric vehicle chargepoint manufacturer ADS-TEC Energy.

The latest market analysis and retail studies show that the drivers of EVs are increasingly deciding where to shop based on the availability of EV charging. However, with typical dwell times of 20 to 30 minutes in grocery stores and drugstores, traditional AC charging infrastructure cannot deliver enough charging power to meet drivers’ needs. 

And while ultra-fast charging can charge an EV in 10 to 20 minutes, retailers’ deployments often fail due to limited grid connection capacity, lengthy approval procedures, and high expansion costs.

Meeting this market need, ADS-TEC Energy’s battery-buffered system, ChargePost, has been designed to deliver ultra-fast charging even in retail locations with limited grid capacity and can be deployed without extensive grid expansion. 

ChargePost’s compact footprint features an integrated 201 kWh battery and can charge up to 300 kW or 150 kW when charging two vehicles at the same time. This makes high charging available in retail locations even at the limit of grid availability.

ADS-TEC Energy’s fast charging offers retailers new revenue opportunities:

• Direct revenue from EV charging
• Energy management through peak shaving and PV integration 
• Digital out-of-home advertising using ChargePost’s integrated displays.

ChargePost’s 75-inch digital out-of-home (DOOH) displays enable location-based, time-sensitive advertising, without adding advertising space in the parking lot. Advertisers benefit by reaching EV drivers as well as other visitors, customers, and passers-by. 

ChargePost advertising is managed by a DOOH network with programmatic connectivity and regional and national direct marketing. 

ADS-TEC Energy manages integration into existing media and retail media strategies, including decision-making based on factors including the time of day and weather, alongside transparent reporting.