Mobile ticketing is now realistic for public transport operators of any size

Ashley Murdoch is chief executive officer for Corethree, global leaders in mobile ticketing and commerce.

Thanks to the ubiquitousness of smartphones – which are really small mobile computers – consumers are used to being able to access a huge number of services at their very fingertips, anytime, anyplace. As part of this, the rise of mobile ticketing (m-tickets) has gone from strength-to-strength. After all, why search for the correct change or travel pass, when you are probably already looking at your phone whilst waiting for your bus or train to arrive? If your ticket is already on...

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