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TRANSIT CEASED PUBLICATION IN JUNE 2010

Trainline.com ads banned for exaggerating online savings

20 May 2009

 

Watchdog censures ticketing firm Trainline.com's TV adverts portraying rail users who buy tickets at stations as sheep.

A high-profile TV advertising campaign by the ticketing firm Trainline.com, promising big discounts and portraying rail users who buy tickets at train stations as sheep, has been banned by the advertising watchdog for exaggerating the amount that can be saved online.

The TV and poster campaign, developed by ad agency Delaney Lund Knox Warren, featured sheep queueing for...

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