Aggressive Virgin advertisements target ‘Chiltern Snailways’ over journey times

Virgin’s advertising campaign is regarded as one of the most aggressive ever mounted against a fellow TOC

Virgin’s advertising campaign is regarded as one of the most aggressive ever mounted against a fellow TOC

Virgin Trains has placed a series of large posters denigrating Chiltern Railways’s service right outside a number of its key stations including Moor Street in Birmingham and Leamington Spa.

The posters include one headlined Chiltern Snailways in reference to the company’s London-Birmingham journey time. Chiltern’s quickest journey on the route is 2hrs 10mins which is 50 minutes slower than Virgin’s 1hr 20mins.

Another poster includes the statement ‘Time is money,...