Parkmobile: The smart application process

Investment in new technologies to benefit the motorist is paying dividends

One of the most important factors for success in the world of parking is offering the customer a quick and easy way to pay. Factors such as car park security, location and price affect a motorist’s decision about where to park, but it is once the motorist has parked that the customer experience really begins.

In recent years the introduction of cashless payment has revolutionised the parking experience, freeing the motorist from the need to carry change and having to walk to and from a payment...

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