Waitrose adds Flowbird to shopping basket

Mobile parking app enables shoppers to make cashless payments in store car parks

Waitrose shoppers can use the app to book their parking session on arrival and automatically receive a reminder when it is due to end

Waitrose shoppers can use the app to book their parking session on arrival and automatically receive a reminder when it is due to end

Waitrose is rolling out the Flowbird mobile parking app at 17 of its stores. The food retailer launched the Flowbird app in March at stores in Balham, Wallingford and Wells. Following positive customer feedback, it is extending the service to 14 additional locations, including Peterborough, Guildford, Sevenoaks, Enfield and Monmouth.

Louise Pitt, operations manager at Waitrose, said: “We’re pleased to continue working with Flowbird and to launch their app into more of our branches....

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