Is poor parking ruining the customer journey?

Dyl Kurpil looks at how to take the stress out of shoppers’ parking experiences during the festive period

The festive shopping period can be an emotive and stressful time for many. Consumers often take parking for granted, and it is only when fair access to parking is abused that it becomes upsetting for shoppers.  Therefore, local councils, landowners, retailers and destination shopping outlets must come together to agree their festive parking strategies in order ensure that the bad behaviour of a small few does not ruin the customer journey and shopping experience for the many.

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