10 years on: Reading’s SWARCO Traffic VMS system

VMS signage in Reading

For the past decade Reading Borough Council has been using a harmonised variable message system to reduce congestion, improve traffic flow and enhance the driver experience throughout the town.

In 2012, the council issued a tendering and procurement process to source versatile signage to help deliver traffic management.

“As with any local authority, budget restrictions and funding are always a major challenge, so although cost was important, what was more important was a fit-for-purpose...

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