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It’s crunch time for carmakers as Apple takes a bigger bite

VNC Automotive says auto companies have reached a digital crossroads

22 June 2022
Car manufacturers face a choice about the digital experiences they offer their customers: accelerate their efforts to curate something unique or cede control of their customers to Silicon Valley
Tom Blackie
Tom Blackie

 

Apple’s sweeping update to its CarPlay system, revealed at the company’s annual World Wide Developer Conference (WWDC) last week, has presented car manufacturers with a crucial choice about the digital experiences they offer their customers: accelerate their efforts to curate something unique, or cede control of their customers to Silicon Valley, says connectivity pioneer VNC Automotive.

While CarPlay has until now been restrained within the infotainment display, Apple’s new...

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