Ford has launched an initiative called Park the Car, which encourages car users to cycle or walk for short journeys.
The campaign will see Ford sponsoring cycling events, becoming a presenting partner of the RideLondon festival of cycling, that ran from 27-29 May.
It is also encouraging young people taking part in its Driving Skills for Life Programme to consider active travel options.
Stuart Rowley, president of Ford of Europe, said: “Park the Car is a new initiative from Ford. It is...
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