Never mind nudge theory, the majority understand the logic of trade-offs

A survey conducted by Lucy Farrow and Tom Cohen exploring attitudes to Low Traffic Neighbourhoods revealed that most people are willing to accept slightly longer journey times in exchange for wider benefits

Lucy Farrow

Lucy Farrow

Tom Cohen

Tom Cohen

Despite their seemingly benign nature, Low Traffic Neighbourhoods (LTNs) are continuing to generate opposition, support and media coverage. While It’s tempting to laugh off incidents like the ‘vandalism’ of a planter closing a road in Oxford1, this backlash sets a poor precedent for the other decarbonisation projects that will be needed to hit net zero targets. If, as some commentators suggest, we’re reaching the limits of ‘stealth’ decarbonisation2 behind...

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