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Colchester Borough Council launches anti-idling campaign

New signage in pollution hot spots provide drivers with a timely reminder to switch off their engines

Mark Moran
05 March 2021
 

Colchester Borough Council has installed new signage in two of the most highly polluted areas of the Essex town, asking drivers to switch off their engines while stationary.

The roadside signs have been installed at the traffic lights on Brook Street, in both directions, and at the East Gates rail crossing.

The road signs feature three different psychological messages that build upon previous academic research in this field. They focus on:

Responsibility: “Join other responsible drivers...

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