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Park Active project takes shape

BPA teams up with active travel organisations to deliver walking and cycling projects

Mark Moran
12 October 2020
The Park Active logo
The Park Active logo

 

The British Parking Association is to work with active travel and shared mobility organisations to pilot projects that will see car parks become walking and cycling hubs. Sustainable transport charity Sustrans, walking campaign Living Street and the car and cycle-share association CoMoUK have all agreed to support the Park Active programme.

Julian O’Kelly, head of technology, innovation and research at the BPA and Park Active project lead said: “At an early stage of the project we identified a number of organisations that were already well versed in promoting and developing active travel initiatives across the UK, including Living Streets, Sustrans and CoMoUK.

“They were invited to present at two virtual meetings involving the pilot sites and were able to provide advice and expertise, exchange ideas and help work through any initial challenges and opportunities.

“As a result, Living Streets are working with one of the local authorities by lending their expertise to walking initiatives linked to Park Active. We anticipate there will be further call for collaboration with these organisations as the project develops.”

Initially, live pilots will be run in up to 10 cities and towns across the UK to demonstrate the feasibility of the initiative. Local authorities that have already agreed to take part include Brighton & Hove City Council, Sefton on Merseyside, and Colchester as part of the North Essex Parking Partnership.

The Department for Transport has provided £75,000 to support the project, whose scope also includes the development of a campaign toolkit to promote and raise awareness of Park Active both locally and nationally.

A ‘Know How’ guide and range of useful resources are also being developed as part of the project. A dedicated website providing further information about the scheme will be launched later in the year.

Park Active aims

  • Park Active’s travel initiatives will raise awareness of active travel across the UK by:
  • encouraging people to use peripheral parking sites that are cheaper and more accessible
  • encouraging more active travel options such as cycling and walking to reach their destination
  • discouraging longer stay parking close to town and city centre destinations
  • helping reduce traffic and freeing up central parking for short stay shoppers and Blue Badge holders
  • helping reduce congestion and improving air quality in town and city centres
  • providing more space for social distancing and freedom of movement.

Local authorities can register their interest in Park Active by visiting:
www.britishparking.co.uk/park-active

 
 
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