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RingGo signs feature NOW branding

Mark Moran
07 July 2020
New RingGo signage
New RingGo signage

 

Cashless parking provider RingGo is rolling out of new signage incorporating key elements from the branding of its parent company NOW Group, which is a BMW-Mercedes joint venture.

The new RingGo signage includes NOW’s coloured chevrons and parking bay imagery, to highlight key elements such as the location code and the benefits of RingGo compared with other channels.

RingGo works with 140 local authorities nationwide, so the sign changes will take place incrementally.

The new look signage will first appear on signs for new clients the London Borough of Havering and Ashford Council in Kent, both of which are transferring to RingGo from alternative phone parking providers. These changes of service were put on hold due to the COVID-19 lockdown.

The City of Edinburgh will also receive the new signage as the council recently renewed its contract with RingGo via NSL for a further four years. The city council is offering equity of payment between RingGo and those using pay & display.

East Suffolk Council has expanded its phone payment offering to include 90 new car parks. This expansion comes on the back of the countywide transfer of enforcement from police to local authorities in April. Large ‘di-bond’ signs are being used in each council car park to highlight the cashless parking option.

The London Borough of Brent is also undergoing a makeover, with signs here tailored to a bespoke proposition that offers RingGo at a 50p discount over payments made at machines.

Rail company Chiltern Railways has removed the convenience fee it used to levy for using RingGo earlier this year, so will be upgrading its signs.

In each of these contracts, bespoke signs have been created to highlight the benefits of paying to park by phone. On machines, stickers highlight the time motorists can save by paying to park on the way to where they are going.

Where phone parking is cheaper than machines, as in Brent, the message “Pay less to park” is being used. Where signage is located away from machines, users are urged to “Pay to park by phone”, as no local alternative exists.

Peter O’Driscoll, managing director for RingGo, said: “RingGo has played a key role in developing the BMW/Mercedes NOW group over the last year and we felt it was high time to capitalise on the recognition and positioning provided by being part of this world leading mobility services group.

“Our new RingGo signage is bold, clear, and attention grabbing. In trials carried out earlier this year, usage increased immediately and significantly with this new design, especially when compared to other, and previous, formats.

“Now towns and cities are returning to full force after COVID-19, so many of our RingGo councils and private operators have been asking how they can promote phone parking as the safest, touch-free channel of payment. These new signs are just the latest addition in our marketing portfolio, helping customers achieve that.”

Specialist Transport Services Manager
Warrington Borough Council
Warrington
GRADE 13 (£58,797 - £63,735)
Specialist Transport Services Manager
Warrington Borough Council
Warrington
GRADE 13 (£58,797 - £63,735)
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Wigan Council
Wigan
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