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Ordnance Survey sees surge in people using its digital tools

Coronavirus: People using online maps and apps to plan local trips and trips once lockdown eases

Mark Moran
22 May 2020
The Get Outside website showcases fun walks such as this dog shaped one by Two Blondes Walking in Ellacombe, Devon
The Get Outside website showcases fun walks such as this dog shaped one by Two Blondes Walking in Ellacombe, Devon

 

Ordnance Survey’s GetOutside project has been encouraging people to explore their local areas safely.

Since February, use of Ordnance Survey’s (OS) digital mapping and outdoor adventure planning tool and app OS Maps has increased by 78% despite the nation entering lockdown.

OS’s app, which has more than 3 million users a year, has seen its use in April 2020 up 41% compared to April 2019.

Views of the OS Maps’ recently added National Cycle Layer Network has increased since February by 98% as people are discovering cycling routes near where they live.

There has also been a surge in use of OS Greenspace, an open dataset of Britain’s greenspaces. Lockdown has seen use of OS Greenspace increase since February by an amazing 1,728%

A comparison of April 2019 figures with April 2020, shows use of OS Greenspace in has increased by 1,161%.

Analysis of the app’s figures shows an upsurge in people planning more ambitious routes that are further afield. OS Maps’ National Parks layer has seen an increase in use of 96%. With April this year up 23% on April of the previous year.

Since lockdown was introduced on March 23 there has been just short of 300,000 new routes created across Great Britain in the app. In total, OS Maps contains 3.4 million private and publicly shared routes, covering 30 million miles.

In addition to users recording routes in their local area figures also show an increase in the number of routes being planned and drawn using OS Maps.
Analysis of these plotted routes shows that people are busy planning their adventures for when lockdown restrictions are lifted.

Top 5 hotspots for routes creating in lockdown

Broad area

Local hotspots

Peak District

Edale and Mam Nick

Lake District

Ambleside, Grasmere, and Great Langdale

Clwydian Range and Dee Valley

Clwyd Forest

Surrey Hills

Spread between Guildford and Dorking

Bristol

Spread across city and surrounding villages


In a survey of new users while lockdown has been in place, OS has discovered 46% wanted that app for local leisure mapping for walks from the front door, and 46% wanted it to have access to leisure mapping for the rest of the Great Britain to plan for when travel restrictions are lifted.

The small percentage of remaining users wanted OS Maps for its Augmented Reality feature that takes you on 3D walks anywhere in Great Britain, its Aerial 3D layer and for access to the millions of existing publicly available routes.

Ordnance Survey Leisure Managing Director, Nick Giles, said: “During the intense period of lockdown, figures show that OS Maps has been crucial in helping people discover their nearest greenspaces, and local walking and cycling routes.

"This demonstrates that exercise and being outside is key to the nation’s health and wellbeing, and OS Maps has enabled people to do this while respecting government wishes and protecting the NHS. Additional analysis has revealed an increase in use of the planning tools in OS Maps to when lockdown is over.

"As measures are eased and our freedoms are returned the temptation will be to rush out, but as we gradually transition out of lockdown Ordnance Survey encourages people to continue following government advice, to be responsible and to keep themselves and others safe.”

To help the nation through this testing time, Ordnance Survey rebranded its award-winning GetOutside initiative GetOutside Inside has been running a series of fun challenges and educational pieces.

These have included a European-wide attempt to break the world record for number of steps climbed with the creation of a calculator to help people at home know if they have walked far enough to have climbed Mount Everest, a quiz hosted by TV presenter and former World Champion athlete Iwan Thomas, and supporting the national 2.6 challenge over the postponed London Marathon weekend.
os.uk/getoutside

 
 
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