Talking to travellers pays off

Ben Fox discusses the value of data when marketing airport parking

Product reviews, where actual customers tell you what they like or didn’t like about your service are both an important key performance indicator (KPI) and a valuable marketing research tool

Product reviews, where actual customers tell you what they like or didn’t like about your service are both an important key performance indicator (KPI) and a valuable marketing research tool

As anyone who works in e-commerce will tell you, when you offer a product for sale online you generate a dizzying amount of data even before a sale is made. How quickly a business is able to interpret and act upon that data is often the only difference between success and failure in the start-up phase, which is why so many tech entrepreneurs proselytise learning as a competitive advantage.

At ParkVia we have had our best summer this year, driven in part by adopting this approach and although we...

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