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Volvo launches M on-demand mobility brand

30 July 2018
Bodil Eriksson, chief executive of Volvo Car Mobility
Bodil Eriksson, chief executive of Volvo Car Mobility

 

Volvo Cars has launched M, a mobility operation that provides on-demand access to cars and services through an app. 

The carmaker says that M will learn about its users' needs, preferences and habits, personalising the customer relationship. M is developing proprietary learning technology that asks users about their specific needs instead of just informing them where they can pick up a car.  

“Volvo Cars is becoming more than just a car company,” said Håkan...

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