Navigating the airport

From car park to terminal, customer experience still rules

Drivers should be given simple instructions on how to reach the right car park, and this needs to be consistent with any messaging on the approach road and the car park entrances

Drivers should be given simple instructions on how to reach the right car park, and this needs to be consistent with any messaging on the approach road and the car park entrances

In a world where customer experience is king, airlines have been improving their aircraft, whilst airport operators have focused on terminals. Both have invested heavily in services to make the journey better, but often the start and end of a journey is forgotten – the parts that can be the most stressful, and can make or break the overall experience. That is why car parks are a vital element in the overall experience.

Car parking is an important revenue earner, as the annual parking...

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