APT Skidata has developed an interface that helps clients make better use of customer relationship management (CRM) data when implementing loyalty schemes such as reward points.
The interface means that customer data can be securely fed into CRM software in real-time, says Sean Dunstan, APT Skidata’s managing director. “Our open interfaces enable clients to integrate all of their activities, such as parking, venue access, ticketing, catering and merchandise sales, into one...
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