Ford wants to make buying EVs simpler

16 May 2023
Ford says it is on track to deliver 10 new electric models in Europe by 2024

 

Ford has unveiled a new approach to make discovering, testing, buying and owning its products simpler and more satisfying, starting with electric vehicles (EVs).

The company, in partnership with its retail partners across Europe, will be reimagining the customer journey to EV ownership, with online access and touchpoints available every step of the way.

Ford said the new generation of consumers has a fresh attitude to car buying, inspired by online shopping experiences and as progressive as the...

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