Volvo rebrands shared mobility operation

Mark Moran
05 September 2022
Magnus Fredin
Magnus Fredin
 

M, the shared mobility brand launched by Volvo Cars, is being rebranded as Volvo On Demand. The mobility platform aims to extend the ways customers can access Volvo cars.

The platform was developed and operated by the subsidiary, Volvo Car Mobility. Since its launch in 2019 it has attracted 250,000 registered customers in Sweden. Volvo On Demand is planned to be expanded beyond Sweden’s borders with an extended service range.

Volvo On Demand is powered by Volvo Cars’ proprietary...

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