Green Marketing

WINNER

Go North East, for the Red Kite bus brand

Go North East’s Red Kite bus brand was born out of one of the most successful environmental projects in the country and illustrates how business improvements and bio-diversity can benefit each other.

A partnership between Go North East and a project called Northern Kites, dates back to 2007. The Northern Kites Project, managed by the RSPB and Natural England, was set up to bring red kite birds back to the region after an absence of more...