Now in it’s second year, Zero Carbon Commuting Conference (ZC3), the UK’s only event focussed on decarbonising the commute, is behind held virtually on the 31st of October.
Author of the acclaimed “The Sustainable(ish) Living Guide: Everything you need to know to make small changes that make a big difference”, Jen is leading the charge for regular people to do something about climate change. She believes that we shouldn’t let perfect be the enemy of the good and that everyone doing something (no matter how imperfect) can make sustainability more accessible.
Says Jen: “I don’t know about you, but for me, sometimes the world right now can feel like a pretty scary place. Climate change is well and truly here and the effects are being felt all around the globe. At the same time, it can feel like our politicians and leaders are making short sighted decisions based on profit and popularity, rather than on what the planet and our future on it needs. As one person, one family, it can feel like we are powerless to change it. But we can.”
Author of “Transport for Humans: Are We Nearly There Yet?”, a book focussed on behavioural change in transport.
“As we near the practical, physical limits of speed, capacity and punctuality, the greatest hope for a brighter future lies in adapting transport to more human wants and needs. Behavioural science has immense potential to improve the design of roads, railways, planes and pavements – as well as the ways in which we use them – but only when we embrace the messier reality of transport for humans. This is the moment. Climate change, the coronavirus pandemic and changing work–life priorities are shaking up long-held assumptions.”
For the last three years Pete has been the Principal Behavioural Scientist at the Department for Transport. His work involves optimising policy, trialling communications messages and creating behavioural science projects to improve cycling, e-scooters and electric vehicles.
Dr Harold is interested in how individuals interpret scientific evidence about climate change, and how evidence can be communicated to support societal decision-making. A key aspect to his current work is understanding the interlinkages between individual cognition and behaviours and policy responses to climate change that would enable societal transformation.
As an applied cognitive psychologist he connects insights about how people think and make decisions with real-world practical applications. Through his recent work with the Intergovernmental Panel on Climate Change (IPCC), he has supported the communications design of the IPCC Special Reports on Global Warming of 1.5oC and Climate Change and Land (as a drafting author to the Summaries for Policymakers).
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