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Bus back better: the need for quality roadside infrastructure - webinar, 9 Feb, 10.30 - 12.00. Speaker biographies

The Government's commitment to Bus Back Better needs to place much greater focus on investment in high quality, modern, well designed and attractive roadside bus infrastructure so as to improve the 'whole journey' passenger experience

10 January 2022

Roadside infrastructure such as bus shelters, bus stops and passenger hubs is the shop window for bus services, yet DfT's National Bus Strategy for England makes little reference to the vital role it plays in attracting passengers to use buses.

Register here

Innovative local authorities and bus operators now understand that well designed, modern, high quality, attractive and safe bus shelters and stops make all the difference for attracting new customers. This webinar will discuss:

  • Correcting an industry-wide lack of understanding and appreciation of the important role that roadside bus infrastructure can play in the future success of buses

  • The ‘customer experience’ begins and ends with the bus shelter – this is the part that the travelling public see, well before they experience the bus journey itself

  • Understanding the historic and significant lack of investment in quality, well designed, modern roadside bus infrastructure throughout the UK

  • How quality infrastructure can improve and transform the image of bus travel – thus increasing bus ridership and modal shift

  • How quality infrastructure helps to make streets, towns, cities and the bus service in general safer and more attractive

Chair: Louise Collins, Senior Stakeholder Manager, Transport Focus


  • Jonathan Morley, CEO, Trueform

  • Ivan Bennett, Transport Infrastructure Design Expert and former Product Innovations Lead for TfL’s Engineering Development & Research portal

  • Ed Griffiths, Director, Jedco Product Design

  • Claire Haigh, Founder & CEO, Greener Transport Solutions


Jonathan Morley, Chief Executive, Trueform Manufacturing & Technologies Group

Jonathan is a leader in the provision of passenger transport infrastructure and smart mobility solutions that facilitate and promote public transport, active travel, healthy streets, clean air, low and carbon free personal mobility.  Over the last 25 years Jonathan has provided many of the largest and most successful public transport authorities and cities in the World with their supporting infrastructure within the bus, BRT, rail, pedestrian wayfinding, connected autonomous vehicle, E-mobility and telecommunications sectors.  His mission is to help accelerate and equip the world towards sustainable mobility.

Ivan Bennett, Product & Service design specialist

Ivan has provided user focused solutions to change perceptions of established services and provide new customer experiences through design. Ivan was responsible for the commissioning of product design and development of furniture and products for Transport for London, before joining TfL as Design Manager between 2003-17. He went on to become a member of the London Underground Design Governance Group assessing projects (including Crossrail).

Ed Griffiths, director, Jedco Product Design

Ed has led Jedco, which specialises in the design of transport infrastructure products, for 10 years and has over 20 years’ experience in delivering product designs for transit authorities, airports, government bodies, and suppliers of public facing equipment.

Notable clients include Transport for London, for whom Jedco have completed over 40 projects since the 1990’s, including the award-winning London Bus Stop system, the Landmark London Bus Shelter, and a wide range of signage, furniture, and digital products for Rail, Tram, and Bus environments.

Ed was also responsible for leading the design of the London Olympics wayfinding products, which were nominated for Design of the Year 2012 and have been exhibited at the Design Museum. 

Louise Collins, Senior Stakeholder Manager, Transport Focus

Transport Focus is a consumer organisation representing the interests of transport users. Louise works with the transport industry and government, using research and influence to drive improvements for passengers, and users of England’s major roads.

Claire Haigh, Founder & CEO of Greener Transport Solutions

Claire is also Chair of the Delivery & Impacts Independent Review Panel for the Government’s Joint Air Quality Unit (DfT/Defra); a Director and Vice Chair of Zemo Partnership; and Executive Director of the Transport Knowledge Hub. She writes a monthly column for Passenger Transport magazine.  She was formerly Chief Executive of sustainable transport group Greener Journeys, and has been a Board Member of Transport for Greater Manchester. 

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Traffic/Road Safety Engineer
Slough Borough Council
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