Cycling Industries Europe (CIE), the European Cyclists' Federation (ECF), European Cycle Logistics Federation (ECLF) and the International Mountain Bicycling Association (IMBA) Europe have created a campaign, the #cyclingtheextramile campaign, to support cycling and cycling businesses during the COVID19 pandemic.
Kevin Mayne, CEO of Cycling Industries Europe said: 'We are hearing so much about the people, organisations and companies who are making extraordinary efforts and personal sacrifices during the COVID19 pandemic. The cycling community is no different, working to support these essential workers, serve their communities and keep people on bikes.
'Imagine if we can tell all those amazing people and companies that we recognise their work. They are not alone, they are not isolated, they are part of this great community of cycling.
We realised that there was nowhere that we could all come together and do that, so we have created #cyclingtheextramile to be a simple message of recognition, of support and of thanks that we can all share. I invite everyone in our global cycling community to add their message.'Cycling the extra mile is our way to recognise those special efforts in our community.
'Every time we hear a story about someone who has done something special we will send our “thank you”, simply by adding the recognition 'Thank you for #cyclingtheextramile' to every social media post, in every platform.
'During the challenges of the coronavirus pandemic we salute the health and care workers and other essential services who are putting in extraordinary efforts on our behalf, often at considerable personal risk, says the campaign message.
'The cycling community is no different. Across the globe we hear daily stories about businesses that are providing free bikes to health care workers, delivering food and medicines to isolated people, repairing bikes for essential travel, keeping bike share open get essential workers safely home from work. There are volunteers, local community groups and individuals who are using bikes to support essential services and their neighbours, all at their own cost.
'They have all become essential workers in their own way, and we salute them all.
'These actions mean that individuals and employees carry on working, even if they put themselves at some personal risk. Companies keep providing essential services even when it costs them money, because they have to pay wages or they refuse state aid that they would get if they close.'
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