An electric car-sharing service in Japan by Nissan Motor Company and the City of Yokohama. The Nissan New Mobility Concept is a round-trip car sharing service based around an ultra-compact electric vehicle.
The Choimobi Yokohama service enables users who register online to pick up and return cars in 14 locations around Yokohama Station. Cars can be reserved 30 minutes in advance and can be driven within the city.
The Nissan New Mobility Concept service costs 250 yen per 15 minutes, plus a 200 yen basic charge, with a maximum daily charge of 3,000 yen. Users need a Japanese driver’s license, a smartphone and a Japan-issued credit card. Registration is available on the Choimobi website.
Nissan and the City of Yokohama previously conducted a two-year trial of Japan’s first one-way car sharing service using ultra-compact electric vehicles, starting in October 2013. The aim was to encourage low-emission transport options, improve the quality of transportation and promote tourism. In October 2015, the partnership began renting cars to local tour operators and businesses.
The new round-trip service is meant to further promote ultra-compact mobility and build a sustainable business model through public-private cooperation. The service will also include guided tours around central Yokohama and long-term car rentals for businesses.
Nissan and the City of Yokohama will continue usability and feasability studies by encouraging various local entities to join the programme.
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