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Understanding driver perception of EV signage

Department for Transport publishes research on how symbols are understood

Mark Moran
19 March 2025
Three symbol designs were produced in two colour combinations (black & white and green on white)
Three symbol designs were produced in two colour combinations (black & white and green on white)
 

Green symbols featuring an image of a car and a three-pin plug seem to be an effective way to signal the availability of electric vehicle (EV) charging facilities. By way of contrast, signs using an image of a charging cabinet make drivers think of petrol pumps, while lightning flashes have Fascist overtones!

These are among the findings of research undertaken for the Department for Transport on symbols to direct people to EV charging points. The DfT has been evaluating alternative symbols to...

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