EVolution is a news, intelligence and analysis service dedicated to the emerging business of supporting electric and hydrogen-fuelled vehicles.

Mind the electric gender gap

Women are being excluded from EV transition, says Auto Trader report

26 May 2023
The majority of EV marketing is currently focused on technology, despite just 12% of women saying that they prioritise this when buying a car

 

Urgent action is needed to reduce a widening gender gap in the electric car market as we approach the government deadline for the ban on selling new petrol and diesel engines in 2030.

That is the rallying call from online marketplace Auto Trader, which has released a report revealing that women are buying less Electric vehicles (EVs) than men due to mistargeted marketing, despite 48% of driving licences being held by women who have more disposable wealth and independence than ever.

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