EVolution is a news, intelligence and analysis service dedicated to the emerging business of supporting electric and hydrogen-fuelled vehicles.

What will we be driving in 2030?

The decline of legacy car manufacturers: Behavoural change consultancy SKIM compiles a league table of EV winners and losers

Mark Moran
25 February 2023
Sustainability is a key element of purchase consideration and the polling shows that EV-only brands are far outperforming legacy OEMs in the perception of consumers (Gustavo Fring)


The scale to which some of the world’s most iconic automotive marques are struggling to keep up with the pace of the electric vehicle revolution in the eyes of car buyers has been uncovered by behaviour experts SKIM Group.

The global poll of in-market new car buyers assessed their perception of car makers' ability to survive the shift to electrified powertrains as the combustion engine era comes to an end. The rankings suggest that faith in some iconic car brands is languishing behind...

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