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Solent Future Transport Zone reaches MaaS brand project milestone

27 July 2022

 

Solent Transport reveals Breeze as the brand for its Mobility-as-a-Service (MaaS) app, currently in development as part of the Solent Future Transport Zone, funded by the Department for Transport.


Hear from the Solent FTZ MaaS and marketing teams and Trafi at the Future Transport Forum 2022, Portsmouth, 14-15 September – and take a guided walking tour using the MaaS app 


A new app needs a new look, so Solent Transport commissioned the Ubiquity Group to develop the Breeze brand image. With an exciting logo, vibrant colours and unique brand voice; Solent Transport has created a brand that will help the MaaS app to stand out from the crowd when it launches as part of a wider, public trial later this year.

As part of the Solent Future Transport Zone, Solent Transport has appointed Trafi to develop a MaaS app that integrates route planning, ticketing and vehicle hire to transform how residents and visitors travel around the Solent region.

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