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Ford asks drivers to ‘Park the Car’

Mark Moran
23 May 2022

 

Ford has launched an initiative called Park the Car, which encourages car users to cycle or walk for short journeys.

The campaign will see Ford sponsoring cycling events, becoming a presenting partner of the RideLondon festival of cycling, that ran from 27-29 May.

It is also encouraging young people taking part in its Driving Skills for Life Programme to consider active travel options.

Stuart Rowley, president of Ford of Europe, said: “Park the Car is a new initiative from Ford. It is...

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