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Transparency is the key to building trust in connected vehicles

The full potential of connected vehicles is held back due to consumers’ privacy concerns over harvested data, says VNC Automotive's Peter Galek and Tom Blackie

24 February 2023
0% of US consumers do not trust anyone to manage the vast amount of data being collected by connected vehicles

 

A recent global study has revealed that 30% of US consumers do not trust anyone to manage the vast amount of data being collected by today’s increasingly connected vehicles. That presents a significant challenge to manufacturers as they look for returns on the huge digital investments they have made, one that connectivity pioneer VNC Automotive argues could be resolved with just a little extra transparency.

The Deloitte 2023 Global Automotive Consumer Study showed that consumers are...

+87% more

 

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