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Business Comment Lead Story: Issue 318 24 Aug 2007

Avoid our fare hikes, just get off the bus a stop earlier

Imagine this scenario as a passenger. Your local bus operator has announced a 10p fare rise on the price of your ticket, as your destination happens to be a gleaming new transport interchange, but it points out that you can avoid the hike by simply getting off a stop early. Sounds ridiculous, but this is the curious situation for Stagecoach’s customers in South Yorkshire.

The reasons for this strange situation  are simple. Earlier this year Stagecoach felt South Yorkshire...

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