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Interview: Issue 324 16 Nov 2007

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Branding/Marketing, Bus, Coach, Rail, GNER, National Express, Other, All of UK

New brand, new products. Bowker makes his mark

By Robert Jack

What does National Express have in common with Flora, Mothercare and Alka-Seltzer? The answer is that they are all brands that have around the same levels of recognition among the UK general public according to the 2007/08 list of the county’s top 500 ‘Superbrands’.

National Express is of course known for the express coach network that spans the country. The name and the distinctive red, white and blue colour scheme were first used by the National Bus Company in the 1970s....

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